Now Playing
102.3 WBAB
Last Song Played
L.I.'s Only Classic Rock!
On Air
No Program
Now Playing
102.3 WBAB
Last Song Played
L.I.'s Only Classic Rock!

Posted: October 25, 2017

McDonald’s dollar menu replacement is coming to restaurants in 2018

New Value-Priced Menu Coming To McDonald's

By Kelcie Willis, Cox Media Group National Content Desk

After upsetting a number of consumers with the end of its dollar menu in 2014, McDonald’s is offering a value-priced replacement next year.

>> Read more trending news

Bloomberg reported that McDonald’s announced on Tuesday that  it will have a new line up of $1, $2 and $3 items on a value menu in 2018.

“We know that customers motivated primarily by value and deals come more often and spend more,” McDonald’s Chief Executive Steve Easterbrook said in a call with analysts, according to Fox Business.

“We weren’t as competitive as we needed to be on value,” McDonald’s USA President Chris Kempczinski said.

Money Magazine reported that the restaurants old dollar menu wasn’t popular with franchise owners, who said it affected profit margins. The new menu appears to be a happy medium.


There are no comments yet. Be the first to post your thoughts. or Register.

 
 

THE BEST OF “ROGER & JP’S HOTTEST…”

Check out ALL of the Long Island ladies that have been a part of previous Roger & JP’s Hottest Contests.