125 Westchester Ave
White Plains, NY 10601
5:00 p.m. Friday, April 12, 2013
Sales | Retail
SIMON FASHION NOW® PRESENTED BY WHITE PLAINS HOSPITAL
RETURNS TO THE WESTCHESTER APRIL 12 & 13
Friday Trends & Friends Night, Saturday Design Wars; Up-Close Seats to LIVE Runway Shows & Immediate Access to Hottest, Newest Spring Fashions & Must-Haves
FREE and Open to the Public
The latest spring fashions and trends will light up the runway at The Westchester on April 12-13 during Simon Fashion Now®, presented by White Plains Hospital, a series of energetic fashion shows and interactive entertainment. The event is the first stop of a national tour designed and presented by Simon Property Group (NYSE-SPG), the country’s largest owner, developer and manager of high-quality real estate.
Spotlighting up-to-the-minute looks for spring from more than 40 fashionable retailers at The Westchester, Simon Fashion Now® is a vibrant mix of accessible, luxurious and affordable style for men, women and children that provides shoppers the ability to purchase straight from the runway. Each event offers advice and insight into the newest beauty trends, must-have accessories and fashionable flair available at select Simon properties. All events are free and open to the public.
“We provide the NOW factor, by interpreting the season’s trends and creating hundreds of accessible looks on the runway that are available for purchase that same day from our retailers,” said Jacqué Ellis, vice president of corporate special events and marketing at Simon. “It’s a great way for consumers to fulfill their desire for immediate gratification after seeing something on the runway they would like to add to their personal wardrobe.”
Simon Fashion Now at The Westchester begins on Friday, April 12, in Nordstrom Court with Trends & Friends Night, an evening of fashion, wine tasting and light bites, from 5 p.m. to 9 p.m. Participating retailers, including Anthropologie, Anne Fontaine, Crabtree & Evelyn, J. Jill, Urban Outfitters, and others will offer exclusive deals, sampling, demonstrations and consultations. Trends & Friends Night will also feature tasty samplings from the likes of Au Bon Pain, Godiva Chocolatier, P. F. Chang’s, Sofrito White Plains, Westchester Wine Warehouse and others.
The evening’s runway fashion shows begin at 6:30 p.m. and 7:30 p.m. and will feature looks from more than a dozen of The Westchester’s finest retailers, including C. Wonder, LOFT, Anthropologie, Juicy Couture, True Religion Brand Jeans, bebe, HUGO BOSS Store, and Brooks Brothers. At 7 p.m., shoppers won’t want to miss out on Ready, Set, Style!, an interactive styling competition. Audience participants will compete for a chance to win the season’s hottest accessory – an American Express® Simon Giftcard®.
The first 150 guests to register with simon.com on site at The Westchester each day – a total of 300 visitors – will receive an exclusive Simon Fashion Now swag bag (while supplies last) full of great gifts. All Trends & Friends Night activities are open to the public and free of charge.
Simon Fashion Now continues on Saturday, April 13, with a fashion extravaganza starting at 12 p.m. with Design Wars, an interactive fashion competition featuring student designers from SUNY Westchester Community College and Westchester Fashion Academy for Children, with high school seniors involved in the Her Honor Mentoring Program serving as models. The student designers and models will showcase couture looks on the runway made from dresses and gowns donated by Operation PROM that will be refurbished and ultimately worn by the student models at their high school proms later this spring. Competitors will vie for top runway honors in this inspired version of runway reality.
High-energy runway fashion shows will take the stage at 1 p.m., 2 p.m. and 3 p.m. The shows will introduce spring looks from Nordstrom, Ann Taylor, Brighton Collectibles, Chico’s, dELiA*s, Eileen Fisher, GAP/Baby GAP, Lilly Pulitzer, The North Face, and more. At 1:30 p.m., attendees can view the latest footwear styles during a special shoe trend show featuring Aldo Shoes, Nine West and Sperry Top-Sider. At 2:30 p.m., Ready, Set, Style! returns to the stage, and audience participants will compete for a chance to win an American Express® Simon Giftcard®.
In addition to the runway shows and styling features, shoppers can visit Style Stops, where advice and insight into the season’s trends will be offered in an interactive format. Starting at 12 p.m., participants can indulge in complimentary Style Stops from Rebecca Taylor, Sephora, Tranquility Spa, Williams-Sonoma and more. Every hour between 12 noon to 3 p.m. guests can register to win fabulous prizes from the mall’s premier retailers during the Runway Giveaway.
During Simon Fashion Now®, guests can also participate in fundraising elements to benefit Operation PROM and the Junior League of Central Westchester. Operation Prom was originally established in 2005 to provide free prom dresses and tuxedo rentals to needy students. Since then it has expanded to include collecting and distributing clothing and school supplies to students who are sick, homeless or live in shelters and do not have family to assist them. The Junior League of Central Westchester is an organization of women committed to promoting volunteerism, developing the potential of women and improving the community through the effective action and leadership of trained volunteers.
“The Simon Fashion Now® tour makes our mall the source for the season’s most accessible fashion trends and accessories,” said Paula Kelliher, area director of mall marketing for The Westchester. “At each event, we extend fashion beyond the runway and offer a stylish twist on an evening out through our Trends & Friends Night. Guests can connect with our retailers through interactive stations while enjoying an evening of fashion, wine tastings, light bites and exclusive deals.”
For more information, visit shopthewestchester.com or The Westchester’s Facebook fan page at facebook.com/TheWestchester. Follow The Westchester on Twitter, @TheWestchester, for the latest event updates.
This spring, Simon Fashion Now® will also visit King of Prussia Mall in King of Prussia, PA, on April 19 and 20, and Lenox Square in Atlanta, GA, on April 26 and 27.
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Kevin Ryan | Kevin@RyanPRinc.com
(516) 293-5700 (o) | (516) 297-2575 (m)
Pat Burson | Pburson@RyanPRinc.com
(516) 293-5700 (o) | (516) 554-4133 (m)