Sales | Retail
7-9 PM - WORKSHOP: Need help getting your e-mail campaign off the ground? Come learn the basics for e-mail marketing from owner Dan Taylor and web developer Chris Yerkes of Talyor Design.The workshop will begin with a "top of the trees" discussion focused on creating effective e-newsletters and e-mail campaigns, including why e-mail marketing works, spam issues, the rise of third party e-mail platforms, and planning a successful e-mail campaign. In the second part of the workshop the instructors will support the active creation of a newsletter campaign. Participants will write, design, create lay outs and code, and sends an e-mail/e-newsletter in real time during the session.
Finally we will focus on scaling and discuss a variety of tactics designed to help you manage and grow your email list. Participants will leave this workshop with the up-to-date skills and tools required to immediately create their own email campaign. Participants will know what works, what doesn't, and how they can use e-mail to their advantage to grow their businesses.
Attendees should bring their laptops or tablets and have a draft outline for their first newsletter content if possible.
Effective e-Mail/Newsletter Campaigns 75.00