"All season long, Bud Light has celebrated the most passionate and dedicated fans that the NFL has to offer, and as the playoffs approach, we want to see fandom turned up another notch," Anna Rogers, director of NFL partnerships and strategy at Anheuser-Busch, said in a statement. "Most NFL fans likely won't see one Super Bowl in their lifetime, so we figured what better way to reward one of the NFL's biggest fans than by giving him or her tickets to the big game for the rest of their life?"
Bud Light will place 37,000 gold cans in select 18-, 24- and 30-packs of 12-ounce Bud Light through Jan. 13. The packages will be sold across the country in all states except California.
Those who find a gold can can enter the contest by uploading a photo of it and using the hashtags #SBTix4Life and #Sweeps.
Six weekly winners will be selected to win a pair of season tickets to their favorite NFL team.
One grand prize winner will receive a pair of Super Bowl tickets for life, up to 51 years.
The grand prize winner will be selected the week of Jan. 16.