The game kicks off at 8 p.m. on Monday, January 8, 2018 at Mercedes-Benz Stadium. With longtime rivals Alabama and Georgia vying for national bragging rights, along with the usual Southern ones, there’s no telling how high emotions and ticket prices will go.
But one thing we already know for sure: On Game Day and the two days leading up to it, downtown Atlanta will be packed with hundreds of thousands of people taking in free concerts, Playoff Fan Central, the “Extra Yard 5K” run and the rest of the related pigskinpalooza
Where: Atlanta. Everything takes place on “Championship Campus,” a walkable area bordered by Northside Drive, Ivan Allen Junior Blvd. and Ted Turner Drive (see map here). Besides most major hotels and Mercedes-Benz Stadium, venues located on “campus” include Centennial Olympic Park (site of the nightly AT&T Playoff Live! concert series and fireworks shows), the Georgia Aquarium (Taste of the Championship) and the Georgia World Congress Center (Playoff Fan Central).