Which chain’s fast food do consumers prefer? Wendy’s by a large margin, according to Technomic, a food industry market researcher, at least when it comes to burger joints.
Msn.com reports, "Wendy's was rated excellent by 50.9% of consumers for food quality compared with 44.2% for Burger King and 37.4% for McDonald's...The numbers for food taste and flavor were just as stark. Wendy's scored 56.5% in that category, surpassing Burger King's 49.4% and McDonald's 40.7%. The data are based on interviews with consumers who have visited the chains within the last 30 days."
Now as a vegetarian, the only time you'll find me in a Wendy's, Burger King or Mickey D's is if I'm on a long trip and it's the only grub available, but even them I'm never sure if an innocent choice like fries is even safe (beef fat anyone?). But back in the day my fave fast food was The Colonel all the way! How 'bout you?