Now Playing
102.3 WBAB
Last Song Played
L.I.'s Only Classic Rock!
On Air
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Now Playing
102.3 WBAB
Last Song Played
L.I.'s Only Classic Rock!


How to Advertise

Put WBAB-FM_WHFM to Work for You

At WBAB-FM_WHFM our job is very simply to connect our advertisers with our listeners in the most powerful and cost-effective way. To help achieve that promise, we can offer you a number of components to create a true integrated marketing solution for your business.


Station Overview

When Long Islanders want to rock they consistently tune to 102.3 WBAB, Long Island’s Only Classic Rock. With 30 years of rock heritage and an all star line up of local on-air talent, WBAB is the best way to reach Long Island’s super affluent educated professional adults. From the Queens border, all the way to the lighthouse at the tip of Montauk Point, Long Islanders are listening to 102.3 WBAB.

  • WBAB's talented air staff includes Roger and JP with the Rock 'n' Roll Morning show, Donna Donna hosting midday's; and Fingers rocking the mic in the afternoon.
  • WBAB is Long Island's best targeted major station to Adults 25-54 with the highest concentration of 25-54's and a median age that mirrors the market. Further, WBAB is well targeted to Men, ranking number one with Men of all ages! In fact, WBAB has been #1 with Men 25-54 for each Arbitron Ratings book since 1986!
  • The WBAB Street Team can be seen creating excitement and giving away prizes at concerts, sporting events, bars, clubs, malls, retail locations, parades, street fairs, expos, and anywhere Long Islanders are! WBAB is all over Long Island, day and night, 7 days a week!
  • WBAB GETS RESULTS - Over 85% of our local advertisers renew their commitments with WBAB when they run a long term campaign. All of us at WBAB recognize that your success is our success!


Contact Information

Name / Title Phone / Email
Dain Alaia
General Sales Manager
(631) 297-7561


What We Offer

On-Air Advertising Solutions

  • Commercials
  • Remotes
  • Sponsorships
  • Endorsements
  • Events

Online Advertising Solutions

  • Email Marketing
  • Content Sponsorships
  • Banners/Display Advertising
  • Video pre-roll Sponsorships