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Posted: November 24, 2014

Iconic Budweiser Clydesdales reportedly being replaced for hipper ad campaign

Cox Media Group National Content Desk

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Have we seen the last of the iconic Budweiser Clydesdales?

According to a Wall Street Journal report,  Anheuser-Busch (properly known as AB InBev) will look to connect with a younger generation which means commercials featuring the Clydesdale horses are likely to be replaced by a hipper advertising campaign.

The Wall Street Journal reports that means the company "will not trot out the traditional Budweiser Clydesdales for this year’s holiday advertising. It means February’s Super Bowl ads will feature something more current than last year’s Fleetwood Mac. It means less baseball and more raves with DJ group Cash Cash."

The Clydesdales have been showcased in Bud ads since 1987 and have been particularly visible in holiday and Super Bowl television commercial spots.

This holiday season, however, Budweiser’s commercials will feature 20-somethings "looking directly into the camera and calling out friends’ names as a narrator asks 'If you could grab a Bud with any of your friends these holidays, who would it be?' "

The Wall Street Journal also reports that AB InBev will be sponsoring food festivals in the hopes of identifying with 21- to 27-year old "foodies."

The company will also add parties in college towns and will possibly grow its "Made in America" two-day music festival which pulls in big-name performers and up-and-coming bands.


Mark Cunningham

Bud Clydesdales

Mark Cunningham

Bud Clydesdales

MINNEAPOLIS, MN - JULY 15: The Budweiser Clydesdales parade around the field prior to the 85th MLB All-Star Game at Target Field on July 15, 2014 in Minneapolis, Minnesota. The American League defeated the National League 5-3. (Photo by Mark Cunningham/MLB Photos via Getty Images)

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