FILE - This Sept. 6, 2012, file photo shows the Amazon logo in Santa Monica, Calif. Kohl's, which is opening some in-store Amazon shops, will start accepting returns for the online retailer at some of its stores in Los Angeles and Chicago starting in October 2017. (AP Photo/Reed Saxon, File)
Problem is, in many cases the customers who received the notices said they don't have a registry – or a baby on the way.
“We are notifying affected customers," an Amazon spokeswoman said Tuesday evening. "A technical glitch caused us to inadvertently send a gift alert e-mail earlier today. We apologize for any confusion this may have caused.”
“Hello Amazon Customer,” the screengrab of one of the messages read. “Someone great recently purchased a gift for your baby registry! You can visit your Thank You List to easily track all gifts purchased. PS: Remember some Gifters like when it’s still a surprise.”
There was a box where users could click through to a "Thank You List."
Many people who received the message tweeted about it with the hashtag #amazonbaby. Read some of the tweets below: