The new cup is red with an illustration of hands around a heart.
“The red cup is a clean design, with the heart as a space where people can highlight someone in their life who makes the season special,” said Jordan Kay, the designer of the cup. “The design symbolizes the love and warmth felt during the holiday season, when we connect with friends and family.”
The cup released earlier this month, also designed by Kay, is mostly white, giving customers the option to color in between the lines.
The new red cup, which Starbucks says celebrates “the good in each other,” will be given to customers for a limited time, according to The Associated Press.
“By introducing this cup, Starbucks encourages customers to recognize those who fill their heart and embody goodness this holiday season by writing that person’s name in the heart of the cup,” a Starbucks representative wrote in a news release.
Customers are encouraged to share photos with their red cups on social media with the hashtag #GiveGood.
“The holidays are about remembering what it means to give love and put goodness out into the world,” said Leanne Fremar, executive creative director for Starbucks. “We loved the idea of celebrating the good in each other this holiday season.”
This year marks the 20th year that the coffee chain has released holiday cups.