Super Bowl 2017 commercials: Live updates on the game's best ads

Associated Press
Close

Super Bowl advertisers tread carefully in divisive climate

Associated Press
This photo provided by Budweiser shows a scene from the company's commercial for Super Bowl 51, between the New England Patriots and Atlanta Falcons, Sunday, Feb. 5, 2017. The scene depicts when Anheuser-Busch co-founder Adolphus Busch, foreground left, is welcomed to St. Louis after traveling by boat from Germany. (Budweiser via AP)

More than 100 million people will tune in to watch the Super Bowl today.

At least a few of those will be watching the game – for the rest of us, it’s the commercials.

>>For complete coverage of Super Bowl 2017, click here 

Budweiser, Wix, Mercedes and Snickers are among the companies set to unveil their million dollar babies. Make that $5 million babies. That’s how much 30 seconds of time will cost the advertisers for Sunday’s game.

We are going to be keeping up with the commercials Sunday, live as they air. Come back here at 6 p.m. ET and join us.

>>RELATED: Atlanta Journal Constitution Radio and TV blogger Rodney Ho on tonight's commercials 

Live updates

Roger & JP In The Morning

Download The WBAB App

WBAB Blogs

Event Photos

First Responder Friday

Mobile Apps

Everything you love about wbab.com and more! Tap on any of the buttons below to download our app.

AMAZON ALEXA

Enable our Skill today to listen live at home on your Alexa Devices!